Will Following Others on Pinterest Increase Your Own Followers?
Before Pinterest made the switch to Smart Feed, following others was a valid way to fill up your Pinterest feed with your friend’s pins. It was a mashup of their interests and future creative ventures.
During that time you had to be cautious with who you followed because if your college roommate was pinning 30 dog pins per day your feed got boring real fast.
On the flip, you could also find out which of your friends was ‘expecting’ based on her newly added nursery/baby pins. Apparently she forgot to make that board ‘private’. Oops!
Fast forward to the Smart Feed switch, and we’re now being funneled into following interests instead of people. You might still see your friends pins but not nearly as often. Pinterest is now giving you more of what you’re searching for or what actually interests you. Following other people is no longer as important as it once was.
There is, however, still some value in following other pinners.
Following other pinners increases your own pin exposure by sending them a notification that you followed them, and hopefully, they follow you back. We hired someone to follow various accounts for two of our other accounts, and growth for those accounts has been consistent.
That said, I can’t say for certain that is the only factor in the growth of our accounts as we have other accounts that are growing at healthy rates as well.
I know there are programs you can buy that will auto-follow other accounts but I would be really cautious with these services. If you end up following a spam account or one that sends out adult content you may have your account suspended or open up your account to find lots of bare skin.
Followers vs. Page Views
As we’re seeing this funnel into interests I’m focusing less on follower growth and more on page views. You can gain a ton of followers every month and see very few clicks to your site. I’m looking for traffic. If a large account only gains 1% growth in followers but 50% growth in page views in a month, I’ll take the page views.
Don’t put all your efforts into the follower basket.
Evaluate the overall health of the account by taking a deep dive into your Google Analytics to find out which posts Pinterest users love. And while you’re on Pinterest, give a few pinners some follower love. It can’t hurt to try it out.