Here we go again. It seems that the question of what’s the best Pinterest pin size for 2021 just won’t go away.
Pinterest is first and foremost, a visual platform, so it’s important to get your pin size for 2021 right. You’ll see better pin performance if you follow the guidelines for image sizing and quality.
Here are a few tips to keep your Pins performing their best.
Understand Aspect Ratios
When you choose images for your Pinterest pins, think vertical. Most of Pinterest’s formats are vertical, and taller than they are wide. Square pins won’t cut it. In Pinterest’s creative best practices, they recommend that you use a 2:3 aspect ratio for all of your Pins, and they have since the very beginning.
“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.
For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin.
Here are some other image dimensions that represent a 2:3 aspect ratio.
Choosing the Right Images
When you’re shopping in the real world, visual cues like displays and signs guide you to the right merchandise. That’s what Pins do for people on Pinterest. Pins are the visual cues that help people find the best ideas for them.
Make sure to use images that are attractive and will stand out in people’s feeds. Your Pin images should clearly highlight your brand or service, and give people context about what you offer.
Stay away from abstract imagery or stock photography that doesn’t help tell a story about your specific brand.
Do Your Homework on Specs and Tips
Bookmark Pinterest’s product specs to make sure you’re always using the right file sizes and types for different kinds of Pins.
Improve Pin performance with their full list of creative best practices.