Are you wondering what’s the best Pinterest Pin size?
You’re not alone.
Pinterest is changing things up, and Pinners are confused.
What’s a Pinner to do?
Well, let’s take a peek at what Pinterest says.
We will cover:
- Latest Pinterest Pin size info.
- Alternate Pin sizes to the classic 2:3 – do they work?
- NEW! Video Pin sizes.
- How to Pin a large image while keeping your site load times FAST.
What does Pinterest say about Pin sizes?
Pinterest has been saying for years that the optimal Pin size is a 2:3 proportion.
For quite some time, that topped out at 736 x 1104 pixels, but they’ve scaled down the size of the Pin when clicked. Now a 2:3 Pin will never appear larger than 564 x 846.
In 2018, Pinterest recommended 600 x 900 pixels.
Now Pinterest says 1000 x 1500 pixels is optimal – or any 2:3 aspect ratio.
“When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins.”
“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.
For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin.
All these image dimensions represent a 2:3 aspect ratio and appear to be Pinterest-approved.
Which Pinterest Pin size should you use now?
Any 2:3 size is recommended by Pinterest (see other options below).
Some of my readers have suggested that the 564 width x 846 height actually looks best after uploading to the Pinterest platform.
Pinterest has never recommended smaller than 600 x 900 though. In fact, in a conference, they said they prefer larger, higher resolution images, and specified 1000 x 1500.
I haven’t seen any evidence that the platform actually favors larger images, though some Pinners assert that it does.
I would caution you against placing any images wider than your blog’s content area on your website, as these will slow down your site. Google hates slow sites.
Some people will place a small image on their site but post a large one on Pinterest. You could try this if you’re a stickler for high-resolution images. I’ll tell you about a couple of options to implement this further down in this article.
A fast-loading website is critical to get traffic from Pinterest and Google.
I tend to create images at 720 (my blog’s content width) x 1080, or sometimes 600 x 900.
Or taller! Read on…
Can I Pin square images to Pinterest?
In the same August 2017 webinar where they dropped a bomb about Pinterest hashtags, they also mentioned square images! For years they’d been saying 2:3 or taller, and now they were saying square up to 2:3 (1 1/2 times as tall as wide).
We haven’t found square images to be the best performers.
Don’t create square images for Pinterest specifically, but if you already have them, give them a shot. Follow up with the stats to see if they’re working.
What size is a Pinterest long Pin?
I’ve never found 2:3 Pins to be my best performers, either. In fact, my top blog posts for Pinterest traffic have tall infographics. This “infographics rule” stat extends to my top 12 of 18 posts for Pinterest traffic.
We had even started making our “regular” Pins taller than 2:3 because others have raved about how well tall Pins perform.
But now? Maybe not so much.
Know what Pinterest called those feed-hogging, extra-tall Pins during that August 2018 webinar?
Giraffe Pins. And I don’t think they meant it in a cute way.
I think Pinterest is out to quash those space-hogging Pins.
As always, check your stats to see which Pins are working best for you.
PIN SIZE UPDATE 2019
In March 2018, Pinterest confirmed that Pins longer than a 1:2.1 proportion will be cropped. You should take this into consideration for your designs going forward.
In June 2018, Pinterest said their algorithm will favor Pins that are approximately 2:3 proportion. Get too far away from that “golden ratio,” and you may struggle to get traction.
Pins longer than 2:3 will have to earn their right to be seen. If you take twice up as much height as a 2:3 Pin, you’ll need twice as much engagement to get into the Smart Feed as often.
As an example of the tall proportion that avoids being cropped in the feed, Pinterest had said 600 x 1260 pixels. Longer Pins will still be seen in full when tapped.
In 2019, and likely for 2020, Pinterest ONLY recommends 2:3 ratio:
Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.
But bloggers are still saying long Pin sizes work best for them, yours truly included!
OK, so what size should I make my Pins already?
There’s not ONE specific size you must follow.
We still believe in infographics! They outperform all others for me. 8 of my top 14 Pinterest-traffic images are TALL infographics.
Yes, traffic, not just repins.
Pins taller than 2:3 proportion must provide additional value. DO NOT stretch out a boring, text-based Pin to make a space-hogging “Giraffe Pin.”
Infographics and helpful multi-photo Pins (especially step-by-step “instructographics”) should continue to perform well.
I usually make my Pins the width of my blog’s content area, so I’ll continue to use 720 width. For an “optimal” 2:3 Pin image, that means 720 x 1080 for us.
We will still make and post infographics.
For this article, I tested my old, taller infographic against one that’s twice as tall as wide – AND a new “infographic” in a 2:3 shape!
Determine your own best Pin size.
I recommend making Pins no smaller than 564 x 846 (2:3 ratio) up to 564 x 1,184 (to not get cropped).
To make it simple, you can go with Pinterest’s 1000 x 1500 (2:3 ratio) and 1000 x 2100 (to not get cropped).
Or go with your blog width and do some simple math: 1.5 x blog width.
Anything larger than 564 will be scaled down proportionally, so use the width that looks good on your blog.
Pinterest Video Pin Size
This year (2019), Pinterest rolled out organic (unpaid) video Pins to all business accounts.
Pinterest seems to be giving them a lot of exposure, though many marketers are saying it doesn’t translate into clicks to their website.
I do recommend you give them a try. Keep the videos short and don’t give everything away so Pinners need to click to your site for details.
I tested one video Pin and it went nowhere. But our goal is “clicks to site”. Know your goals and keep an eye on your stats.
How short should your video be? Pinterest keeps stats on promoted videos, where they say 6–15 seconds works best.
In addition, be sure to use a strong cover image. Your cover image shows up in people’s feeds and should provide a good sense of what they’re about to watch.
Pinterest accepts a variety of shapes for videos.
Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1.
There is an obvious clear winner here, though.
The optimal video Pin size is 2:3 aspect ratio.
If you have a horizontal or square video, you can still make a tall Pin. Add a still photo and a title block using a tool like Keynote.