Liven up your next campaign with December 2019 trends: diffusing oils, fastening belts and improving staircases. See what else is heating up.
Want to know what’s on the horizon? Marketers can get a glimpse at the Pinterest December report.
Users are going all-in on aroma, steeping tea, buckling up and having inclinations about their staircases. Internationally, we have insights about mullets (yes, that kind) and tropical tiramisu.
Just the essentials
Pinners are riding the aromatherapy trend, driving searches for homemade reed diffuser up 117% year over year (YoY). They’re also looking for essential oils to help them snuggle into the season (nutmeg diffuser blends, +183% YoY), get some zzz’s (deep sleep diffuser blends, +33% YoY) and feel better (cough and cold diffuser blend, +40% YoY).
Belts are Big
Belts are making a statement on this season’s fashion boards. Popular searches range from the utilitarian shoelace belt (113% YoY) to the always avant-garde animal print belt outfit (+50% YoY), from the street style chain belt outfit jeans (+614% YoY) to the more polished circle belt outfit (+75% YoY).
The spirit of the stairs has Pinners thinking about taking theirs up a level. Design searches are getting a lift, with searches for black spindles staircase (+150% YoY) and stair railing ideas wooden (+150% YoY). People are looking to take advantage of space under stairs (+67% YoY) and staircase storage (+63% YoY). And holiday decorators are upping their game with Christmas banister ideas (+83% YoY).
The local edition
Australia: Business in the front, party in the back: Mullets are experiencing a revival in Australia, where searches are up 215% YoY.
Canada: Canadians are going a little punk rock this month, looking for that tough-as-nails biker chic outfit. Searches are zipping up 150% YoY.
France: If you like piña coladas—and it appears the French do—then you might want to join them in searching for Tiramisu pineapple coconut (+3688%YoY).
Germany: Germans are dreaming about escaping to tropical locales, driving searches for Bali tips up 133% YoY.
UK: Searches for vegan comfort food have heated up 1178% YoY as temperatures drop and rain falls in the British Isles.
US: Americans confirm that opposites attract with every new search for white kitchen cabinets black countertops (+1276% YoY).
Putting these insights to work:
Wellness: Diffusers are having a moment across the board. Think about how essential oils can play a role in entertaining or a self-care routine, or be customized to celebrate seasons and fit different decor styles.
Style: Forgetting to add a belt to your styled outfits is a “waisted” opportunity!
Get it? 😉
But seriously, this trending fashion accessory provides an easy way to stand out and reach audiences, and styles range from shoestring to maximum glam.
Home: Stairs provide all the right levels for holiday photos. Share some ideas on how to dress up this hard-working area of the home for decorating and parties—or even a more major renovation.
*This post originally appeared on the Pinterest Business Blog.