Pinterest Marketing for the Wedding Industry

Pinterest Marketing for the Wedding Industry

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Are you using Pinterest strategically as a wedding industry professional?

Wedding inspiration is a huge search interest on Pinterest. Pinterest users are using Pinterest every day to plan for their future or upcoming wedding. Here, we’re sharing 5 tips for using Pinterest for your wedding photography or planning business!



Weddings on Pinterest

Weddings are HUGE on Pinterest! In fact, according to this article from Pinterest, 40 million people turn to Pinterest for guidance across the wedding planning journey every year. They start using Pinterest earlier than other wedding sites when they’re still in discovery mode and looking for ideas that spark their interest.

Over time they move into decision-making mode and use their favorite Pins to bring their vision to life.

Pinners also save nearly 900 million Pins about weddings and conduct 378 million wedding-related searches every single year!

HERE ARE SOME FACTS ABOUT PINNERS LOOKING FOR WEDDING INSPIRATION:

  • 69% of pinners with wedding boards aren’t even engaged yet; like little girls, they’re dreaming of their future wedding
  • Pinners are searching for bridal gowns, hairstyles, centerpieces, flowers, and even wedding photography inspiration
  • Pinners share Pinterest mood boards with their wedding vendors to get a certain look
  • “Weddings” are a legit keyword board category; using it can get you better search results

How to Use Pinterest as a Wedding Professional

So, now that you know there are a lot of pinners looking for wedding inspiration on Pinterest, how can you, as a wedding professional, use this platform to book clients?

CONVERT TO A BUSINESS PROFILE

The most important step any business can take on Pinterest is to convert to a business profile. Having a business profile enables you to confirm your domain, which will lead pinners (and hopefully, future booking clients) back to your website.



Create 10 niche-specific boards on the popular wedding-related topics mentioned above to create a catalog of your photography or wedding planning style. Use board names like “wedding gowns”, “engagement portraits”, “bridal bouquets”, “wedding centerpieces”, etc. and fill those boards with pins and images of weddings you have photographed or planned. Use other inspiration you’ve found on Pinterest to pin to those boards.

USE PINTEREST OPTIMIZED KEYWORDS AND IMAGES

Pinterest as a platform prefers vertical images with a 2:3 ratio. Start with 1000 x 1500 px images. Showcase your beautiful wedding photos with a branded image by dropping your logo or watermark into the bottom center of your photo.

Brand your images. 

Having a branded image is important. It gives context to your future bride—if she sees a style she likes popping up all over Pinterest and can clearly read your logo, she might book you for her wedding.

Utilize keywords.

Keywords are another crucial part of succeeding on Pinterest. Your wedding photography or planning business is likely local—make sure you’re using local keywords and hashtags in your descriptions, for e.g., Dallas Wedding Photographer, #vancouverweddingplanner

CREATE CONTENT FOR YOUR BRIDE

Do you blog for your wedding business? If you aren’t, blogging is a great way to showcase your work, style, and venues.

Make sure each blog post has a Pinterest-friendly image and that you share it on Pinterest to your own personal brand board and niche-related boards that fit the content.

Create blog posts that highlight a specific wedding style—a beautiful blush and navy wedding in Dallas might attract the Dallas bride looking for a photographer or planner to book with that style. Use ‘search friendly’ keywords in your pin descriptions.



CONVERTING COLD VISITORS INTO NEW CLIENTS

Do you have a website that easily converts visitors to leads? Make sure you have a visible ‘about page’ or ‘contact me’ link so that brides can inquire about your services. If your website isn’t easy to navigate, you could be losing potential leads.

CONSISTENCY ON PINTEREST

One of the most important things you can do is to be consistent on the Pinterest platform. Pinning 5 pins a day and creating one piece of content a week from your website is a great way to grow your traffic from Pinterest.

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