If you’re new to Pinterest marketing, one thing we want you to wrap your head around is finding a strategy for Pinterest that boosts your page views without taking up all your precious time.
If you feel like you’re spinning your wheels when it comes to your Pinterest marketing strategy, take some time to evaluate what you’re spending that time on. Start with a balanced approach and move forward from there.
What Is Live/Manual Pinning?
Live pinning (also called manual pinning) refers to when you take a pin on your site, or another bloggers site, and use their social sharing buttons to share it. Live pinning is the act of actually being on the Pinterest platform, and pinning your own content and repinning other people’s pins on a regular basis.
Manual pinning also includes uploading an image to Pinterest directly and adding your description and URL to pin it to one (or more) of your boards.
What is Scheduled Pinning?
Scheduled pinning is when you use a platform, or service, to add your pins. The Pinterest scheduler slowly drips your pins on Pinterest onto the board you want, based on a schedule you set. It’s an easy way to make sure you pin a specific number of pins every single day.
So Many Schedulers
What are some Pinterest scheduler options? Tailwind is the most popular, but Buffer and ViralTag also let you schedule pins. Hootsuite allows you to schedule but you have to own a Tailwind account for the connection.
Of all the schedulers out there, only one is an approved Pinterest partner; Tailwind.
Essentially, this means that Pinterest has given approval for them to use the Pinterest API (the key that allows them to share Pinterest content). Other systems can schedule, but they’re not Pinterest approved partners. So if you’re using one of these alternative schedulers, please understand that you’re going against the terms of service (TOS) for using Pinterest.
The Theory Behind Manual Pinning
When people start pinning manually, they sometimes get more traffic. The automatic thought might be that this is a result of manual pinning, but the truth is that it could be a myriad of other reasons, such as a pin that suddenly gains traction, pinning one pin to the right board, or getting in on trending topics. There are so many variables that it’s almost impossible to attribute the changes in traffic just to manual pinning.
Keep in mind that, in order to be confident that a particular Pinterest strategy has been successful, it requires long periods of measuring data before, during and after the strategy is implemented.
Why Would Anyone Choose Manual Over Scheduled Pins?
For some people, it could be a control issue. They want to see what’s being pinned to every board at every minute of the day.
The other reason is that those people are listening to what one or two people have done and honestly think that’s the only way to pin. They hear that one person had success so they instantly assume it’s the only way to be successful on Pinterest.
Don’t forget that you should evaluate what someone else is doing and see if it would actually work to increase your own traffic and income.
What’s A More Important Variable than Manual Vs. Scheduled Pins?
Remember, using great keywords and creating captivating pinnable images directly ties to the Pinterest Smart Feed algorithm. The smart feed looks at images, keywords, and domain authority, so the factor of “manual versus scheduled pinning” doesn’t affect the algorithm as much.
That said, the most important thing you should know about manual versus scheduled pinning is to NOT base your decision on how you’ll manage Pinterest solely on someone else’s experience. The truth is that some people may simply have better luck pinning manually, whereas others do better with a scheduler.