How to Choose the Right Pinterest Ad Format

How to Choose the Right Pinterest Ad Format

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How to Choose the Right Pinterest Ad Format.

People go to Pinterest to decide what to try or buy next, and Pinterest ads can help you reach them. You can meet a range of business goals depending on which ad format you pick, and how you set up your campaign.

Standard Pins

This basic ad format looks just like a regular Pin but has been paid to be promoted. Standard Pins appear alongside organic content and feel like a natural part of the experience, but reach more people across the platform—making them an ideal way for you to educate people about your brand.

Best for: Increasing brand awareness, boosting traffic or growing your sales (both online and offline).

Promoted Video

Great videos catch people’s attention while they’re scrolling through Pinterest. Choose to promote a standard, vertical video or try our new max. width format that spans both columns in people’s feeds. Both video formats autoplay.

Best for: Increasing brand awareness.

Promoted Carousels

This ad format allows you to upload up to five cards to a single Pin. Each card can feature a different image, title, description and landing page, so you can showcase lots of information in a single ad and better engage people on Pinterest.

Best for: Increasing brand awareness or boosting traffic.

Promoted App Pins

Featuring an install button, Promoted App Pins help people discover and download apps, without ever leaving Pinterest—increasing app awareness and downloads for you, and lightening the lift for them.

Best for: Driving app installs.

It isn’t hard to make great, creatively inspiring Pins—just follow a few simple rules. In general, the more timeless your Pins are, the better they’ll perform.


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