Pinterest is primed to become even more critical to bloggers and businesses. Multiple changes to social media platforms like Facebook, Pinterest, and Twitter are sending everyone scrambling to recreate their marketing strategy.
If you’re a long-time reader of this blog, you’ll know that Pinterest isn’t a social media channel. That’s right. Pinterest isn’t a social channel; it’s a discovery engine and the perfect place for your dream client to find you.
All you have to do is spread the right breadcrumbs for them to follow.
First, let’s take a moment to make sure you know who your dream client is. This can be a whole separate project because this is SUPER important.
Broad ideas like “I just want clients” aren’t going to make it easy for them to find you or for you to try to market to them. You don’t want to try to be everything to everyone – creating your dream client persona will help attract the right clients to you. Taking the time to attract your ideal clients will save you time and effort down the road.
Ask yourself the following:
- What age is my ideal client?
- Are my client’s other entrepreneurs? CEOs? Middle managers?
- Do they control a large budget? Or are they bootstrapping?
You can create a separate persona for your dream client with a secret Pinterest board. Think about who he or she is, what the like to do, where they shop, what’s attractive to them, etc. Pick a name for your dream client and think about how your services will speak to them.
For example, if you’re a blogger and you’re hoping to connect with beauty brands, your ideal client could be MAC Cosmetics or Sephora. There are many different beauty brands so think about price, quality, style, product, etc.
If you’re a virtual assistant, your dream client could be authors or busy professionals. You’ll want to showcase your expertise and knowledge of processes and planning.
One question we get frequently is ‘should I use Pinterest or Instagram’.
They are very different.
Pinterest will bring you referrals to your blog, website, or products. You’ll focus your time on Pinning your content, finding inspiration, and adding to your great Pinterest boards. People will save your Pins to their boards and click through to your link.
Pinterest has remained steady and solid for leading qualified traffic to websites. In fact, a pin is 100 times more spreadable than your average tweet. Wow, right?
Instagram will help you build your social community and brand awareness. Here you’ll share your day-to-day activities in Instagram Stories and chat with people in comments and messages. Most activity occurs on Instagram, and not many people go to your blog.
Pinterest and Instagram both serve a purpose in your strategy – Pinterest is for long-term traffic to your blog or website. Instagram will build your social brand.
Build your Pinterest Profile
Now you have an idea who you want to reach; you need to create a Pinterest presence that will speak to this person while showcasing what you do. Do you see how these two things need to align? You’re online to share your business, but you don’t want to broadcast blindly without thought. Sharing content to reach your ideal client will help you focus on what to create and share.
Start by creating one board that’s your main brand board. This can be your blog content, products, or services. Be smart when choosing a name for your board, so people will know who you are and find you by searching.
Use Keywords for Search
Pinterest images are essential, but text counts too. Optimize your pins for search by including industry or niche-specific keywords.
Think about your target market and determine what they’re typing in search when looking for your product or service. Now use those in your Pin text areas:
- Link text
- Board name
- Link alt text
- Image caption
- Page title
- Page meta title
- Page meta description
- Page meta keywords
The key is to use the natural language yours for your Pinterest descriptions. Tell people what your article is about to inspire them to click through to read it on your blog.
How To Create A Smart Strategy with Hashtags
Using the right hashtags can be crucial to being discovered on Pinterest. Pinterest says the maximum amount of hashtags you can use is twenty.
The number of hashtags isn’t the most important piece – it’s more important that you choose relevant, on-topic hashtags for your content. Don’t just add twenty because they recommend it. I’m going to test four-five hashtags on my pins.
If you have some hashtags that work well for you on Instagram, try them on Pinterest as well. Create a focused group of hashtags for your brand that will help people find you.
Example for the virtual assistant, #virtualassistant #proforhire #socialproforhire #mycreativebiz #savvybusinessowner #productivitytips #createcultivate #communityovercompetition
Hashtags should be:
- Easy to spell.
- Easy to remember.
- It doesn’t spell something awkward or potentially embarrassing.
- Make other people want to join in like #TeamOreo. If the hashtag is only about you, it limits other people being interested in using it.
Make sure to check hashtags to make sure that they aren’t being used for another topic or reason.
Be an Active Pinner
Pinterest recommends Pinning 10 – 12 times per day with the first five Pins each day being the most important for their algorithm.
We use Tailwind to help with this. They’re an official Pinterest partner, so I trust them to follow all of Pinterest’s rules. It’s easy to use and helps me schedule content, so it trickles out all week which is something that Pinterest also recommends.
It’s better to Pin over time vs. having a big Pin spree and pinning tons of things at one time. Tailwind helps! If I find a lot of Pins I want to repin, I use their Chrome extension to save them to my pre-planned schedule.
What to Pin by Day on Pinterest
- Monday: fitness
- Tuesday: technology
- Wednesday: inspirational quotes
- Thursday: fashion
- Friday: Funny GIFs and humor
- Saturday: Vacations and travel
- Sunday: Food and craft ideas
Invite People to Check out Your Services
Use your description to let people know that you’re looking for new clients or have a new services menu on your website.
Use calls to action like:
- Learn more about what I do here
- Looking for help with your social media? I can help
- Click through to my website for more about me and what I do
See how those will help inspire action? Use your own words and speak to the people who will love you.
Design and Share Original Content
Four Types of Content to Create for Pinterest:
- Quote graphics
- Lead magnets
- Free downloads
We hope this gives you ideas to start intentionally Pinning to build your online presence, bring traffic to your online property, and most importantly find those dream clients!