According to just about anyone who’s had any experience with the platform (myself included), Pinterest is far and away the best way to get traffic to a new and growing blog.
That said, when I first built my last blog, traffic generation was so frustrating for me, that I totally threw up my hands, and I walked away from it…for SIX MONTHS.
But once that little tantrum was over, I came back, and dove into my blog and it’s marketing with a serious vengeance.
Pinterest actually generates 86% of the traffic that my biggest blog sees, and most of my readers land there because of it.
If you’re trying to get traffic to your own blog, and you want to use Pinterest to do it, here are a few easy ways to do that;
- First and Foremost, Read the RULES!!
Seriously. They’re important.
I can’t tell you how many people I’ve heard say that their Pinterest accounts have been shut down, and they don’t understand why. Could it be because of something that they unintentionally did while pinning? Or it could have simply been a misunderstanding/glitch in communication between their account and Pinterest?
Who knows? But I’m thankful that it didn’t happen to me!
The last thing you want is to have your account shut down after you’ve been so careful in setting it up. Read and Follow the Rules. PLEASE.
2. Create Boards with Titles that You (or your target audience) Would Look For.
Ok. That’s a bit vague, so I’ll elaborate.
When you go on Pinterest looking for something, typically you’d head to the top of the page, and type in what you’re looking for in the search bar.
So if you’re looking for “deals on baby clothes” that’s what you’d type into the search bar.
It’s also exactly what you’d name your board if “deals on baby clothes” is primarily what the pins in that board relate to. That’s how others are going to find you and your pins / boards more easily.
3. Use a Scheduler to help you pin regularly
Scheduler’s make Pinterest life MUCH easier.
Before I started really getting into Pinterest, honestly speaking I found it difficult to pin consistently. Since I started using a scheduler, pinning on a consistent basis has been really easy, and it’s actually fun 🙂
I use Tailwind (as does every other blogger and their relatives) to schedule my pins. Sometimes I’m scheduling when I’m simply bored or lying on the couch watching TV, it’s just that easy.
Using the Tailwind scheduler is perfectly within Pinterest’s rules. And it seriously super charges your blog traffic.
Tailwind gives you a 7 day FREE TRIAL too!
4. Share and Be Shared
If you’re sharing your own content, others are probably sharing it too. So it’s only right to be ‘neighborly’ and share the posts of others as well. That way we all grow 🙂 Be consistent while you’re at it.
Utilizing Pinterest Group boards also helps to easily share the pins of others, as well as Tailwind Tribes. More on those in another post.
5. Ease Into It
It seems that Pinterest frowns on those who’re inactive on the site for long periods of time, then come back into pinning like a bat out of hell, uploading pins like a mad man after not participating at all for months.
Rather than taking a sharp break from pinning, use Tailwind to schedule your pins, and keep your account ‘active’.
If you find that you absolutely need to ‘take a break’ from pinning, it only makes sense to ‘ease back in’. Don’t rush it. Take it slow.
6. Join Lots of Group Boards
I’ve been hearing that group boards weren’t intended to be used the way that we (bloggers) are using them now (I’m actually in two group boards that are just me, my daughters and my niece, so I get that).
But someone discovered that group boards were a handy tool for distributing content on a grand scale, and so, we have what we have now; group boards with hundreds of contributors.
I’ve found that group boards have not only been an awesome way to spread my content, but they’re also a cool way to interact with other bloggers.
When sending a request to join a group board, you’ll sometimes get to talking with the board owner, and you’ll also often find that you have more than Pinterest in common.
7. Play Nice and Follow Others
This is a great way to grow your own followers.
When I like a pin, I don’t typically just ‘save’ it. A lot of times, I also follow the person who pinned it, and I even go looking for cool people to follow. I’ve found that it’s helped grow my own follower count, as well as including things that I’m interested in, in my Pinterest feed.
8. Sign up to be notified when Everything Pinterest goes LIVE!
I’ve learned a TON in the process of creating 12 blogs over the last 3 years. Much of what I’ve learned, has to do with the traffic driving magic of Pinterest.
Everything Pinterest is the course that’ll show you, step by step, how to seriously drive traffic to your e-commerce site or blog. It’s still a work in progress, but will launch in early 2019!
CLICK HERE to sign up for launch notification.
9. Have Patience
I’m a really impatient person. Pinterest marketing didn’t change that.
When I first started my Pinterest marketing journey, I was checking my analytics every 3 minutes…LOL! God, it was awful! It’s surprising that I don’t have an ulcer.
Trust me when I tell you that patience really IS a virtue when it comes to marketing of any kind, not just Pinterest.
There were times when my traffic surged very quickly after I’d implemented something. That’s probably why I was so impatient. LOL!
Pinterest marketing essentially comes down to two things, and once you grasp those two things, you’ll start to see your traffic and your income grow.