So you’ve finally joined Pinterest with your business.
You’re officially on the network with the highest ROI (return on investment). You’re done with leaving money on the table.
If you’re new to Pinterest, chances are you’re faced with relatively slow growth in the beginning. It’s completely normal for this to be the case when you first start out, so don’t stress.
New Pinterest users have to take special care to market themselves properly, use ads, and even perform a few Pinterest growth hacks in order to get their content in front of the right audience and grow their audience through both organic and paid reach.
So in this article, we’ll show you 5 awesome ways to grow your Pinterest account in 2020.
These tips will help jumpstart your Pinterest account, and ensure that it’s in good shape for the coming year.
Claim your website on Pinterest
Before you do anything else: make sure to claim your website on Pinterest.
This gives you access to more in-depth Pinterest analytics and places your profile picture next to Pins that come from your site—no matter who posts them. This makes your Pins look legit, building trust with your followers.
Claiming your website is simple:
- Log into Pinterest and navigate to the settings menu at the upper right-hand corner of the screen
- Click Confirm website option in the website field
- Follow the on-screen instructions; you’ll be prompted to verify by uploading an HTML file to your server or adding a meta tag to your website’s header
Make sure your images are top-notch
Here’s another non-optional step: make sure your images are polished!
All images you post to Pinterest should be crisp, fit the network’s size requirements, and be otherwise aesthetically pleasing. Bonus points if you work with a designer or photographer to make high-quality original content.
Get Into Promoted Pins
Pinterest launched Promoted Pins in 2014 and revamped them in 2018.
Unlike other social media ads, Promoted Pins blend into pinboards and search results. They appear as standard pins with only a small “Promoted by [Brand Name]” icon to differentiate them from standard Pins. See the photo above for an example.
We like this because Promoted Pins blend in with standard Pins and are not forced upon users. Because of this, Pinterest boasts that 73% of users actually find Promoted Pins useful when looking for new products to purchase.
But are they worth your hard-earned dough?
Promoted Pins average $2 in profit per $1 spent, a number that converts to a whopping $4.30 in gross retail revenue per dollar spent. Pinterest also notes that Promoted Pins outperform the overall marketing average by 45% (both digital and offline), making it one of the best investments in paid reach.
Add new Pins every single day
Information from Piqora shows that it’s best to Pin 3 or more times per day.
To find this info, Piqora surveyed prestigious brands like Wayfair, Zales, L.L. Bean, Ikea, Lowe’s, Whole Foods, Meijer, and Macy’s. Most of the brands surveyed posted somewhere between 3 and 10 times per day.
Engagement started to drop off when brands moved past the 10 Pin per day mark, find your sweet-spot and stick with it.
Join Pinterest group boards
Facebook groups may be all the rage, but did you know that Pinterest has its own version of groups, too?
Pinterest Group Boards are a great way to grow your Pinterest following and find new boards to follow.
Essentially, these are crowdsourced Pinterest that invited Pinners can contribute too—all you need is an invite from the group board’s owner.
When you’re first starting out, find groups that fit your niche and reach out to the board owner—chances are you’ll be accepted if you’re a good fit. Then, contribute your best Pins and reap the benefits of an increased Pinterest network.
However, not all Pinterest group boards are worth joining.
Most group boards are dumping grounds for random Pins, and won’t actually give you more engagement.
Pinterest group boards are great, but hands down, Tailwind Tribes have to be THE most useful tool available to increase your Pin distribution.
Tailwind Tribes are like Pinterest Group Boards on premium gas! The best part about Tribes? With Group Boards, you have to request ‘permission’ to join, and it can sometimes take days, weeks or months to get accepted.
With Tribes, all you do is join those that don’t require that you be accepted, and you’re in!
In addition, Tailwind will give you a FREE 7-day trial, so you can test it out before you commit to buying 🙂